How to get more Google reviews (the right way)

Why reviews matter so much

Reviews are part of how Google judges a local business's prominence, and they're often the deciding factor for customers comparing a few options. Recent reviews that describe the actual work help most, because they show you're active and tell customers (and AI assistants) what you're good at.

What makes the difference

• A steady flow of new reviews, not a burst once a year
• Reviews that mention the service and the area
• Replies from you on every review, good or bad
• Asking every customer, as part of how every job ends

The rules you can't break

• No incentives: Google prohibits discounts, gifts or prizes in exchange for reviews
• No review gating: you can't only ask customers you expect to be happy
• No fake reviews: from you, staff, family or paid services. They break Google's policies and can break consumer protection laws
• Breaking these can get reviews removed or your profile suspended

Why most businesses stall

Almost every owner knows reviews matter. The problem is consistency: asking gets forgotten on busy days, and the requests that do go out aren't timed or worded to get a response. The businesses that pull ahead are the ones that make it automatic.

How we help

MET Signal can send review requests automatically after a job is marked won, in a way that follows the rules, and tracks your review growth against competitors. See where you stand with a free audit.